BUSINESS NETWORK - GENIA IMPRENDERE

If you are tired of the usual chatter about how to do business, this video instead represents a concrete model of entrepreneurial success that is incredible.

The Story:
Tom Dickson, CEO of Blendtec - a small American company - was convinced of the extraordinary goodness and quality of the blender he produced. So convinced that he intended to invest in advertising it all over the United States. He then called some agencies for a targeted TV and print campaign: the lowest quote was the "modest sum" of about 3 million dollars. Unsustainable for him. At this point, his marketing manager, George Wright, passionate about the web and a member of several Business Networks, had the idea of creating a series of videos (total cost less than 1000 dollars!) and positioning them on youtube.com, then adopting a web-marketing action at zero cost. Result? Over 62 million people have seen the videos and today the Blendtec blender is the best-selling in the United States. This and much more you will find in our BUSINESS NETWORK - GENIA IMPRENDERE.

STRANGE STORIES AND FACTS

The ECONOMY SEEN BY A GIRL AND A BANKER

Paid advertisement (with photo) appeared in the Wall Street Journal:
“I am a beautiful (actually, very beautiful) 28-year-old girl. I am intelligent and have a lot of class. I want to marry someone who earns at least half a million dollars a year. Is there a man reading this newspaper who earns this amount? I have already had relationships with men who earned 200 or 250 thousand dollars, but that does not allow me to live in Central Park West. I know a lady who married a rich banker and lives in Tribeca, she is not as beautiful as me and not even as intelligent, and I wonder how the hell she did it.”

Response to the advertisement from a Banker:
“I must preface that I am not wasting your time, as I earn more than 500 thousand dollars a year. That said, I consider your proposal in the following way: what you offer - seen from the perspective of a man like the one you are looking for - is simply a bad deal. And this for the following reasons: leaving aside academic discussions, what you suggest is a very simple negotiation, that is, you offer your physical beauty and I provide my money. But there is a problem. Surely your beauty will gradually diminish and one day it will vanish, while it is likely that my bank account will increase, even considering that I am at the beginning of my career. Therefore, put in economic terms, you are an asset that suffers from depreciation, while I am an asset that yields and, I hope, will always yield more dividends. Let me explain better: today you are 28 years old, beautiful, and will continue to be so for the next 5 to 10 years at most, but always a little less, and suddenly, when you look at a photo of today, you will realize that you have become a wrinkled pear or, if you resort to plastic surgery, a silicone ornament to maintain. This means, in market terms, that today you are well-priced, it is the ideal time to be sold (which you are rightly trying to do) but not to be bought under the conditions you require. In fact, you clearly propose an operation, using Wall Street language, of "buy and hold" for which, again in economic and commercial terms, marriage with you (buy and hold) is not a good deal in the medium/long term, indeed it is a dead loss. In compensation, renting you for a period can be, even socially speaking, a reasonable deal and we could discuss it. In any case, to ensure how intelligent, classy, and beautiful you are, I request, as a possible "tenant" of such a "machine", what is customary: to take a test drive. Clearly free of charge, as the regulations require. Please set a date and time. Sincerely. Your investor.”